New Kids On The Block: Instagram Reels

There has been one clear winner trending during the global pandemic and that is the fun and creative platform we all know as TikTok.

In response to TikTok taking off big time, Facebook who own Instagram - a platform dedicated to fans sharing their much loved photos and videos, have recently introduced Reels.

Reels is extremely similar to TikTok, in that it enables users to create short videos to include audio, soundtracks and allows fans to be creative.

In the marketing world it is important to keep on top of what social media platforms are doing and how they are performing.

Just like TikTok, Instagram Reels is easy to create and is produced in the same area where Instagram Lives are made.

To watch an individual profile in Reels, a tab has been created to sit next to the traditional grid of recent posts and IGTV on the other side.

Liking, commenting and clicking through to the soundtrack on posts similar to TikTok allows users to grow their following.

Right now it is unclear if Instagram Reels will be as big as TikTok. However, Instagram, a very much used platform anyway, could have been innovative and savvy creating this new addition and carrying on the trend.

Business owners or brands that haven’t looked in to TikTok but do have Instagram should look in to how they can use the Reels.

Why use TikTok or Instagram Reels?

Two words - subtle branding.

TikTok has a young and current following. By doing fun dances and creating engaging content, some profiles have been able to gain over 1 million followers.

With people’s boredom levels at a high during the lockdown period, it has fast tracked the platform to be extremely addictive and a great way for viewers to ‘pass the time’ and spend hours scrolling through and watching content.

Brands and businesses can utilise this reach by providing branded merchandise to a user (also known as an influencer) who will then film their videos wearing your branding.

At the moment TikTok and Instagram Reels are clearly for entertainment and are not ready for more informative/instructional videos that are heavily sponsored. This could change later in the future as more and more businesses use TikTok and Instagram Reels which will then change the platforms uses over time.

In our next blog we will discuss the opportunities on placing ads in TikTok to reach audiences.

If you need help with your social media and setting up ads and campaigns successfully call TSM for an informal chat on 01724 784600 or email